cardekho app & website
CarDekho was launching its Car Care Services on both its website and mobile app, offering convenient, doorstep solutions like car wash, challan check, car health checkup, and service history reports.
Objective
The Objective was to design a highly persuasive and user-friendly landing page for individual services, such as Car Wash, Challan Check, Car Health Checkup that effectively:
Builds trust among users to encourage bookings.
Presents service details in a structured and engaging way.
Simplifies the booking process for a seamless user experience.
Core Challange
Since users might be hesitant about trying a new service, the goal was to instill confidence, provide transparency, and drive conversions through a compelling service detail page.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Analyzed competitors’ approaches to service landing pages.
Conducted user surveys to understand what factors influence service bookings.
Identified key elements that drive trust and engagement in online services.
Design & Prototyping
Defined a hierarchy for content placement to highlight important details first.
Created wireframes to structure the page logically and ensure easy navigation.
Focused on clear CTA buttons for adding services to the cart and checkout.
Implementation
Designed an interactive and visually appealing layout for both desktop and mobile.
Used trust-building elements like verified reviews, pricing transparency, and guarantees.
Optimized for a smooth checkout process to minimize drop-offs.
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Service Title & Packages (First Fold)
Why? Users should quickly understand the service name, available packages (Platinum, Gold, Silver), their benefits, pricing, and duration.
Impact: Ensures clarity and helps users compare offerings easily.
CarDekho Promise (Building Trust)
Key Promises:
Privacy Protection: Ensures user data is secure.
24/7 Support: Assistance for any car-related issues.
Instant Services: Quick booking and doorstep convenience.
Fair Pricing: Transparent and competitive pricing.
Impact: Builds confidence in CarDekho’s credibility and service reliability.
Step-by-Step Booking Process
Why? A clear process eliminates confusion and encourages users to take action.
Steps:
Select Your Service
Enter Car Details
Book Your Service
Pay Online & Enjoy
Impact: Simplifies navigation and reassures users about what to expect next.
Reviews & Ratings
Why? Social proof is one of the most effective ways to build credibility and influence decisions.
Impact: Genuine user feedback fosters trust and encourages more bookings.
Cross-Selling Other Services
Why? Users looking for one service may need additional car care solutions.
Impact: Increases average order value (AOV) by recommending related services.
The structured design and trust-building sections led to an increase in service bookings and simplified process and clear information reduced user confusion and abandonment.
The CarDekho Promise and user reviews created credibility, encouraging more purchases.
Feedback
Users appreciated the clarity of service details and the smooth booking process.
By designing a user-centric service detail page, we successfully increased engagement, built trust, and streamlined the car care service booking experience on CarDekho’s platform.