22 yrs old real estate business
ATS Greens website revamp
ATS Infrastructure Limited (ATS) is a prominent Indian real estate company, founded in 1998. ATS has been delivering housing developments characterized by unique craftsmanship, green surroundings, stylish architecture, top-notch amenities, and a host of suitable facilities. With a strong workforce and exceptional in-house construction, security, and maintenance teams.
Objective
Core Challanges
Redesigning a website for a real estate brand with over two decades of legacy posed several challenges:
Balancing Aesthetics with Functionality: The new website needed to be visually appealing while maintaining usability and performance.
Ensuring Technical Compatibility: The redesigned website had to seamlessly integrate with ATS’s existing internal software and technologies.
User-Centric Design: The site had to cater to both new visitors looking for information and existing customers requiring support and updates.
Establishing a Visual Language
Color Palette
The color scheme was derived from ATS’s core brand elements, ensuring a cohesive and engaging experience:
Sky: Variations of blue
Material: Earthy tones
Environment: Shades of green
Typography
We selected two fonts from the sans-serif family that complemented ATS’s modern and minimalist brand identity:
Proxima Nova
Lato
Both fonts were chosen for their high legibility, contemporary appeal, and compatibility across digital platforms.
Wireframing and Design Iteration
Once the visual language was established, we moved into wireframing. This process involved:
Mapping the user journey to optimize the website’s structure.
Creating wireframes to validate the layout and IA.
Iterative testing and approvals from the ATS team to refine the wireframes.
Upon finalizing the structure, the design phase commenced, integrating brand guidelines, usability best practices, and accessibility standards.
Agile Development Approach
To ensure a smooth and efficient workflow, we employed an agile methodology, breaking the project into stages with specific deliverables and success metrics. This approach allowed for:
Continuous monitoring and feedback at each stage.
Flexibility to accommodate adjustments based on user insights and testing.
Efficient collaboration between design, development, and ATS’s internal teams.
Seamless Backend Integration: The platform successfully connects with ATS’s internal systems for streamlined management.
Optimized Mobile Experience: The responsive design ensures a consistent experience across all devices.
Increased Engagement: Improved visual storytelling and user-centric design contribute to higher visitor retention and conversions.
Enhanced User Experience: The redesigned website offers an intuitive navigation structure and a visually appealing interface.